CCTV America talks about Tuzki

April 24, 2015

A recent report by CCTV America talks about the global phenomenon and success of Tuzki. Full video as follows:


  • Tuzki is the digital rabbit emoticon with funky dance moves made famous on WeChat, the messaging platform operated by the Chinese social networking company Tencent.
  • WeChat’s reach has enabled Tuzki to become a global phenomenon. The bouncing bunny has become so famous that he can now be seen on everything from bed covers to mobile phone cases in mainland China to bags in Spain. He’s even got his own Facebook fan page.
  • Managed by TurnOut Ventures – a joint undertaking between Outblaze and Turner Entertainment, Tuzki is hopping across Asia and beyond. One can now purchase Tuzki bedding and cushions online and can be shipped worldwide.
  • Its first overseas market is South Korea, where messaging app KakaoTalk adopted Tuzki as a paid-for emoticon. Licensing deals then followed in Japan, Thailand, Taiwan and Hong Kong.


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